Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article
TL;DR Summary of Pinterest Launches New Media Planner Certification and Badge in Pinterest Academy
Pinterest has introduced a new Media Planner Certification within its Pinterest Academy, enhancing opportunities for marketers to certify their expertise. This addition complements existing courses like Advertising Essentials and Media Buyer Certification. A new badge for the Performance Essentials course helps beginners showcase their foundational Pin marketing knowledge. These free, multilingual courses empower marketers to optimize campaigns for Pinterest’s vast shopping audience.
Optimixed’s Overview: Enhancing Your Marketing Credentials with Pinterest’s Expanded Certification Programs
Overview of Pinterest Academy’s New Certification and Badge Offerings
Pinterest has expanded its educational platform, Pinterest Academy, by launching a new “Media Planner” certification. This program is tailored for professionals aiming to highlight their skills in building effective media plans, uncovering audience insights, and delivering impactful campaign results on Pinterest.
Details of the Certification Programs
- Media Planner Certification: Focuses on strategic media planning using Pinterest’s tools, includes study materials and an exam to validate expertise.
- Existing Certifications: Advertising Essentials, Media Buyer Certification, and Performance Essentials—all designed to provide official credentials for various levels of Pin marketing proficiency.
- Performance Essentials Badge: A new digital badge for beginners completing the entry-level course, highlighting knowledge from campaign setup to optimization and measurement.
Additional Benefits and Accessibility
All courses are free and now offered in multiple languages including French, German, Spanish, Portuguese, and Japanese, broadening access to a global audience. Given Pinterest’s community of over 578 million shopping-focused users monthly, these certifications offer marketers valuable skills to better position their products and campaigns.
