Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Introduces Multi-Select Checkboxes for Campaign Filtering
Google Ads has introduced multi-select checkboxes in the campaign selector, allowing users to filter and view multiple campaigns simultaneously. This update improves efficiency by enabling quicker selection and comparison of campaigns without manually setting filters. It is especially beneficial for managing large accounts and streamlining campaign performance analysis.
Optimixed’s Overview: Enhanced Campaign Filtering with Google Ads’ New Checkbox Feature
Improved Campaign Selection and Filtering
Google Ads has enhanced its campaign overview interface by adding checkboxes to the campaign selector. This new feature allows advertisers to select multiple campaigns at once, rather than being limited to a single campaign selection previously.
Key Benefits of the Update
- Multi-Campaign Filtering: Easily filter your view to display only the campaigns you want to analyze.
- Time Savings: Quickly select and manage campaigns without manually creating filters by name, labels, or bid strategies.
- Efficient Performance Comparison: Compare key metrics across selected campaigns to make informed decisions faster.
- Better Management of Large Accounts: Simplifies workflows for advertisers handling numerous campaigns simultaneously.
What This Means for Advertisers
By enabling multi-select checkboxes for campaigns, Google Ads is streamlining the user experience, making it easier to focus only on relevant campaigns. This update reduces the complexity involved in filtering and saves time, helping advertisers optimize their campaign management and performance evaluation processes.
