Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Displays Third-Party Website Cards in Local Business Profiles
Google has been observed showing third-party website cards within local business profiles, a feature spotted by SEO expert Stephen White. This addition appears above the business contact details and may be sourced from directories. While it could be a bug, there is speculation it might be part of experimental DMA tests in European regions.
Optimixed’s Overview: Exploring Google’s Integration of Directory Cards in Local Business Profiles
What Was Observed?
Google has introduced a new element in local business profiles (GBP), where a card from a third-party directory website is displayed prominently within the profile. This was first identified by Stephen White, who shared a screenshot showing the directory card appearing above the business’s contact information.
Potential Explanations
- Bug or Glitch: The unusual placement and appearance suggest it might be an unintended display error within Google’s local panel interface.
- DMA Testing: Another possibility is that this is part of Google’s Directory and Market Association (DMA) tests, potentially conducted in select EU regions to enhance local search results.
Implications for Businesses and SEO
If this feature becomes permanent, it could impact how local business information is displayed and influence user engagement by incorporating third-party directory data directly in Google’s interface. Businesses should monitor these changes closely to understand any effects on local SEO and visibility.
