Daily Search Forum Recap: September 9, 2025

09/09/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Search and Ads Updates: AI Expansion, Metrics, and Structured Data Changes

Google AI Mode now supports multiple languages including Hindi, Japanese, and Portuguese, enhancing global accessibility. Google Ads introduced new AI Max metrics for improved campaign reporting and unified web-app advertising connections. Google Search Console dropped support for six deprecated structured data types, streamlining search appearance filters. Data shows nearly all ChatGPT users also use Google, though only 15% of Google users engage with ChatGPT, underscoring Google’s ongoing dominance.

Optimixed’s Overview: Key Developments in Google’s AI, Advertising, and Search Console Ecosystem

Expansion of Google AI Mode Across Languages

Since its launch in March supporting only English, Google’s AI Mode has rapidly expanded to include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This broader linguistic support aims to enhance user experience and accessibility in diverse markets worldwide.

Google Ads Enhancements

  • New AI Max Metrics: Introduction of expanded matches and expanded landing pages metrics enables advertisers to track campaign performance with more granularity and accuracy.
  • Unified Web & App Advertising: Google Ads now offers integrated workflows, combined reporting, and a new method to measure app installs originating from web campaigns, bridging gaps between web and app marketing efforts.

Search Console Structured Data Updates

Google Search Console has ceased support for six deprecated structured data types effective September 9, including Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing. This update is part of Google’s effort to maintain relevant and efficient search appearance filters, improving the quality of rich result reporting.

User Behavior Insights and Market Position

Recent data from Similarweb reveals that almost all ChatGPT users also use Google Search, whereas only about 15% of Google users engage with ChatGPT. This highlights Google’s sustained supremacy in search despite the growing adoption of AI-driven conversational platforms.

Additional Industry Highlights

  • Google DeepMind’s cultural presence is growing, as indicated by new branded swag showcased by team leads.
  • Discussions continue around multimodal search challenges and the evolving role of AI in search engine optimization and advertising.
  • Ongoing legal and market developments reflect the complex landscape of ad tech monopoly issues and AI competition among major tech players.