Google Ads Promotion Mode, Campaign Total Budgets & More

09/10/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads Tests New Promotion Mode and Campaign Budget Features

Google Ads is testing innovative features like Promotion Mode and Campaign Total Budgets to help advertisers maximize budget use during promotions. These tools allow for smarter spending by incorporating sale dates, promo assets, and ROAS tradeoffs. The new options support multiple campaign types including Performance Max, Search, and Shopping. This testing aims to enhance performance by prioritizing volume and faster spend ramp-up during promotional periods.

Optimixed’s Overview: Enhancing Google Ads Budget Strategies for Promotional Success

Introduction to Google’s New Promotional Budget Features

Google Ads is rolling out tests for new features designed to optimize how advertisers allocate and utilize budgets during planned or last-minute sales events. These updates focus on enabling smarter, faster spending aligned with promotional goals.

Key Features Under Test

  • Campaign Total Budgets: Advertisers can now set a fixed budget for durations between three and ninety days, allowing for better control over promotional spending.
  • Promotion Mode: This mode prioritizes volume over strict efficiency by ramping up spend quickly over a 3-14 day period. It supports multiple campaign types including Performance Max, Search, and Shopping campaigns with tROAS and tCPA strategies.

Benefits and Impact

Unlike traditional seasonality adjustments that only inform Smart Bidding of temporary conversion rate spikes, these new options integrate sale dates, promotional assets, and return on ad spend (ROAS) tradeoffs. This combination provides stronger performance signals, enabling advertisers to:

  • Spend more effectively during promotional periods
  • Maximize volume and conversions without sacrificing budget control
  • Leverage multiple campaign types for cohesive promotional strategies

Conclusion

These upcoming Google Ads features promise to empower advertisers with better tools for managing budgets and boosting ad performance during sales events, making it easier to achieve full-scale, efficient promotional campaigns.