Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Testing New Local Ads Format in Search Results
Google is **experimenting with a new local ads format** that resembles an older card design tested previously. These ads appear as **two local cards at the top of search results**, opening the Google Business Profile panel upon clicking. This change aims to enhance **user interaction with local businesses** directly from search results. Early impressions and user feedback are being gathered on social platforms.
Optimixed’s Overview: Google Innovates Local Advertising with Interactive Card-Style Search Ads
Introduction to the New Local Ads Format
Google is currently testing a refreshed approach to displaying local ads within its search results. The format presents local business ads as two distinct cards prominently positioned at the top of the search page. This layout draws inspiration from a card-based design trialled approximately a year ago.
How the New Format Works
- Initial View: Two local ads appear as separate cards without expanded details.
- User Interaction: Clicking on either card triggers the opening of the Google Business Profile panel related to that business.
- Enhanced Engagement: This design encourages users to interact directly with local business information from the search interface.
Implications and User Reception
The test reflects Google’s ongoing commitment to improving local search advertising by making ads more visually appealing and interactive. Early screenshots shared on social media highlight the user experience before and after clicking the ads. Discussions among users are active, gathering opinions on the effectiveness and aesthetic of this format.
