Meta Announces New Reels and Threads Ad Options

09/11/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta’s Latest Ad Innovations: Enhanced Reels, Threads, and AI Targeting

Meta has introduced **expanded ad options** including broader access to **Reels trending ads** and new **carousel and image formats for Threads**. These updates enable advertisers to place promotions alongside the most popular content, increasing brand exposure and engagement. Additionally, the launch of **value rules** for awareness and engagement objectives offers marketers improved control over AI-driven **ad targeting**, driving higher-quality conversions. These enhancements are poised to significantly boost holiday marketing strategies.

Optimixed’s Overview: How Meta’s New Ad Features Elevate Brand Reach and Engagement

Expanded Opportunities with Reels Trending Ads

Meta is broadening access to its Reels trending ads, allowing more advertisers to feature their content alongside trending and culturally relevant Reels videos. This AI-curated placement taps into popular categories such as animals, beauty, fashion, and sports, helping brands capture audience attention where culture thrives. Early testing indicates a notable 20% increase in unaided brand awareness when using these ads.

Enhanced Ad Formats and Campaign Extensions on Threads

  • Introduction of carousel ads and expanded image formats, including 4:5 aspect ratio for single image and video ads.
  • Threads catalog ads now complement Meta’s Advantage+ catalog promotions, offering additional campaign scaling options.
  • Brands without a Threads account can leverage their existing Instagram and Facebook content to promote on Threads, tapping into an engaged audience where three-quarters of users follow businesses.

Advanced AI-Powered Targeting with Value Rules

Meta’s rollout of value rules for awareness and engagement objectives enables advertisers to prioritize their most valued audience segments. This refinement in AI targeting helps optimize ad delivery for higher-value conversions, reportedly doubling results compared to standard campaigns. Additionally, the removal of detailed targeting exclusions and improvements in landing page view optimization provide marketers with greater flexibility and precision in campaign execution.

Overall, these updates present significant opportunities for advertisers to enhance their reach and effectiveness across Meta’s platforms, especially during peak marketing periods like the holidays.