How to Claim, Verify, and Manage Google Business Profiles at Scale

09/17/25
Source: moz (en-US). Read the original article

TL;DR Summary of Mastering Google Business Profile Management for Multi-Location Businesses

Managing Google Business Profiles (GBPs) for multiple locations requires a strategic approach, including using domain-level emails for verification and leveraging business groups to streamline user access. Bulk verification simplifies managing numerous storefronts but requires compliance and proper documentation. Consistent monitoring of edits and careful use of API tools are crucial to avoid suspensions and maintain accurate listings.

Optimixed’s Overview: Efficient Strategies for Managing Google Business Profiles at Scale

Streamlining Multi-Location GBP Management

Managing dozens or hundreds of Google Business Profiles can quickly become complex. The key to success lies in establishing a solid foundation for claiming, verifying, and maintaining each listing efficiently while minimizing errors and unauthorized changes.

Best Practices for Verification and Access Control

  • Use domain-level emails when claiming and verifying listings to signal ownership and ease future edits.
  • Audit existing listings to remove unnecessary users, maintaining tight control with minimal direct profile access.
  • Leverage business groups to organize listings by brand, location, or franchisee, enabling easier bulk user management and delegation.

Bulk Verification and Compliance

For businesses with 10 or more locations, bulk verification offers a streamlined solution. It requires proof of legitimacy such as storefront photos, utility bills, or business licenses. Google audits all locations to ensure compliance, and once verified, new locations added to the account are automatically verified.

Monitoring and Maintaining Data Accuracy

  • Set up email alerts to track changes suggested by users or Google to quickly catch and correct unwanted edits.
  • Ensure consistency between the Google Business Profile and the business website, as Google uses the website as the primary source of truth.
  • Use API tools cautiously for bulk edits; test changes on a few listings first to avoid triggering re-verification or suspensions.

Optimizing Listings and Local SEO Impact

Maintain accurate NAP (name, address, phone number) information across all listings and the website. Use signage photos to validate storefront visibility and comply with Google guidelines. For call tracking, use unique numbers per location placed on website pages and additional phone number fields in GBP without affecting tracking accuracy.

Final Recommendations

Build a secure and organized management system with verified profiles, controlled access, and continuous monitoring. This foundation allows local SEO efforts to focus on growth strategies rather than troubleshooting errors, ultimately enhancing local visibility and business performance.