Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google August 2025 Spam Update Completion Announcement
The Google August 2025 spam update rollout is expected to be completed by September 22, 2025, marking a 27-day global update affecting all languages. The update started on August 26 and has shown periods of intense activity, complicating tracking efforts due to changes in Google’s data reporting. Website owners and SEOs should prepare for final impact analysis as official confirmation is imminent.
Optimixed’s Overview: Insights Into the Near Completion of Google’s August 2025 Spam Update
Update Timeline and Impact
The Google August 2025 spam update began its phased rollout on August 26, 2025, at approximately 12:00 pm ET. This extensive update has spanned nearly a month, with notable surges in activity shortly after launch and again around September 9, 2025. The update is global and language-agnostic, aiming to refine spam detection across all search results.
Challenges in Monitoring the Update
- Google’s removal of the num parameter has disrupted third-party tracking tools, making it difficult for SEO professionals to measure the update’s direct effects.
- Inaccuracies and delays in Google Search Console data further complicate performance analysis and reporting.
Official Status and Next Steps
John Mueller from Google hinted in a LinkedIn comment that the update rollout will likely be marked complete on September 22, 2025. Site owners impacted by the update should prepare to review their traffic and rankings closely once the update concludes. Official announcements are expected soon, providing clearer guidance for affected websites.
