The 50 Best PR Pitching Opportunities in ChatGPT

09/25/25
Source: Link Building – SEO Blog by Ahrefs by Louise Linehan. Read the original article

TL;DR Summary of Top 50 Most-Cited Publishers in ChatGPT Responses for PR Pitches

Our analysis of 9.6 million ChatGPT queries reveals the most visible and pitch-worthy publishers cited in AI responses. Targeting these top domains like Forbes, Business Insider, and The Spruce can maximize your brand’s AI and PR visibility. Many top-cited sites, especially from parent companies like People Inc. and Condé Nast, accept pitches, offering strategic opportunities to boost brand mentions in AI-generated content. Prioritizing outlets relevant to your niche and monitoring competitor citations helps identify the best PR targets for AI influence.

Optimixed’s Overview: Unlocking PR Potential Through AI-Cited Publishers for Enhanced Brand Visibility

Key Insights from ChatGPT Citation Data

By examining a massive dataset of ChatGPT queries, the most frequently cited publishers that accept PR pitches have been identified. This list highlights where brands can gain significant exposure, not only reaching human audiences but also amplifying presence within AI-generated responses. The findings emphasize the evolving landscape where AI visibility intersects with traditional PR strategies.

Top Publishers and Parent Companies to Prioritize

  • Forbes, Business Insider, and The Spruce top the list for AI citations, making them prime outlets for pitching.
  • People Inc. dominates with 16 of the top 50 AI-cited, pitchable publications, including titles like The Spruce, In Style, and Health.com.
  • Condé Nast also appears frequently, with multiple publications such as Wired, Vogue, and GQ.

Strategic Recommendations for PR and AI Visibility

  • Leverage AI citations: Over half of the top 100 cited domains accept pitches, making AI an untapped channel for PR impact.
  • Target relevance: Prioritize outlets that align closely with your industry to ensure contextual visibility favored by AI systems.
  • Monitor competitors: Identify which publishers cite your competitors but not your brand, then pitch those outlets to gain share in AI mentions.
  • Use topic-based insights: Explore publishers frequently cited around your target themes to discover tailored PR opportunities.
  • Consider parent company clusters: Engaging publishers within a media group can multiply coverage due to content syndication.

Understanding the Shift in PR Strategy

Traditional link-building and media pitching now intersect with the emerging importance of AI mentions. Being featured on authoritative, trusted sites helps brands appear in AI-generated answers, potentially reaching vast audiences through new digital channels. The combination of visibility and relevance is key: pitching where your niche and competitors already gain traction offers the best chance for AI-driven brand amplification.