Daily Search Forum Recap: September 26, 2025

09/26/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Daily Search Forum Recap: Google Ads Updates, AI Features & More

Today’s recap highlights **Google Ads’ new sponsored results grouping** and an updated campaign setup screen with mixed reactions. **Google is testing local packs** in the Shopping tab, enhancing local visibility. Additionally, **Google AI Mode agentic features** have started rolling out, and **Google AdSense is discontinuing session-based metrics**. These changes reflect ongoing shifts in Google’s advertising and AI ecosystems.

Optimixed’s Overview: Key Developments in Google Ads, AI, and Search Features Transforming Online Marketing

Google Ads Interface and Sponsored Results Label Expansion

Google has expanded its experimental sponsored results grouping label, which consolidates multiple ads under a single label instead of labeling each ad individually. This change has received mixed feedback, with some users finding it borderline deceptive. Alongside this, the Google Ads campaign setup screen has been revamped, requiring advertisers to select campaign types upfront instead of ad formats, streamlining the process for Performance Max (PMax) and other campaign types.

Local Pack Integration in Google Shopping Tab

In a notable shift, Google is testing the inclusion of local business listings (local packs) at the top of the Google Shopping tab. This integration aims to boost local business visibility directly within shopping results, a placement typically reserved for product ads.

Advancements in Google AI Mode Agentic Features

Google has begun rolling out new agentic AI features within AI Mode, enabling the system to perform tasks autonomously, such as making restaurant reservations based on recommendations. This marks a step forward in AI-driven user assistance and interaction.

Changes to Google AdSense Metrics

Google is sunsetting session-related metrics in AdSense, including metrics like Ad sessions and Ad session RPM. This signals a shift in how ad performance is measured, potentially impacting publishers who rely on session-based data.

Additional Search Industry Updates

  • The August 2025 Google spam update has completed, with subsequent ranking volatility observed.
  • Google Search Console impressions are affected by bot blocking efforts.
  • Industry news includes Alphabet’s AI-driven growth prospects and ongoing antitrust issues.