TL;DR Summary of X Introduces New Post Likes Sorting Feature to Enhance User Engagement
Optimixed’s Overview: How X’s New Sorting Feature Enhances Interaction and User Experience
Introducing Smarter Like Sorting on X
The latest update on X introduces a practical way to sort likes on posts, making it easier for users to see who is engaging with their content. By navigating to the “View Activity” section and selecting “Liked by,” users can now tap an arrow icon that sorts likes by “Top” or “Recent”.
Prioritizing Mutual Connections and Influential Accounts
- Likes from accounts you follow appear first in the “Top” sorting.
- Next are likes from larger, influential accounts, helping highlight high-profile engagement.
- This system aids creators in recognizing important interactions and potential networking opportunities.
Enhancing Usability for High-Engagement Posts
When posts achieve viral status, sorting through hundreds or thousands of likes can be overwhelming. This new feature simplifies that process, allowing users to focus on key interactions and respond accordingly, which could boost ongoing engagement and platform activity.
Product Leadership Driving Incremental Improvements
Nikita Bier, X’s head of product for the past three months, is spearheading a series of smaller, targeted updates focused on fixing bugs and refining the interface. His experience in app development is guiding these changes with the goal of enhancing user satisfaction and retention.
Positioning Against Emerging Competition
While the broader social media landscape is shifting with competitors like Threads gaining traction, these usability improvements reflect X’s strategy to maintain and cultivate its loyal user base by addressing their core needs and improving everyday interactions.