Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Experiments with Light Gray Hover Effect on Search Result Titles
Google is testing a new hover effect where search result titles turn light gray when hovered over. This change impacts both organic and ad titles in search results. The update aims to subtly alter the user interaction experience by graying out titles on mouse hover. Early sightings and videos have been shared by SEO experts on social platforms.
Optimixed’s Overview: Google’s New Hover Effect Introduces Subtle Visual Changes to Search Titles
Introduction to the Hover Effect Test
Google is currently experimenting with a visual modification on its search results page. When users hover their mouse cursor over the title links of search snippets, the titles display a light gray, washed-out effect. This design change is intended to subtly signal interactivity and enhance the user’s browsing experience.
Details of the Experiment
- Scope: The test applies to both organic search result titles and paid ad titles.
- Visual Effect: Titles become light gray and less prominent upon mouse hover.
- Discovery: SEO professionals such as Sachin Patel have documented and shared this update via videos on social networks.
Potential Impact and User Experience
This subtle change could influence how users perceive clickable links in Google Search, potentially affecting click behavior and engagement. By softening the title color on hover, Google may be aiming to provide clearer visual feedback while maintaining a clean interface.
