Video: Google AI Mode Visual Update, Ads Reporting Updates, ChatGPT Instant Checkout and More

10/03/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Weekly Google AI and Search Updates You Need to Know

This week’s highlights include Google AI Mode becoming more visual and agentic, with new opt-in features and shopping enhancements. Google is testing several experimental elements like a sticky citations box and underlined title removals in search results. Significant updates also came from Google Ads, including new segmentation and message asset requirements. Additionally, Bing and ChatGPT introduced innovative ad formats and instant checkout capabilities, signaling evolving AI-driven commerce trends.

Optimixed’s Overview: Key Developments in AI-Driven Search and Advertising Innovations

Enhanced Visual AI and Shopping Features

Google AI Mode has expanded its visual components across various queries, particularly improving the shopping experience. Users can now opt into agentic capabilities, allowing for more interactive and autonomous AI responses. Experimental features such as a sticky citations box aim to increase information reliability in search results.

Ongoing Tests and Interface Tweaks

  • Google is testing removing underlines from title links in search results to improve readability and design.
  • The newly introduced emoji answer box provides a more engaging snippet display.
  • Product reviews labeled as incentivized are under trial to ensure transparency.

Advertising and Business Profile Updates

Google Ads has launched new segmentation options for Performance Max campaigns, enhancing asset and channel reporting capabilities. New message asset requirements have been implemented to optimize ad communication. Meanwhile, Google Business Profiles have seen a rise in suspensions, emphasizing stricter compliance enforcement. Google AdSense now offers a detailed traffic source breakdown report for better monetization insights.

Cross-Platform AI Commerce and Search Enhancements

  • Bing introduced large image ads integrated within Copilot boxes, enriching visual ad engagement.
  • ChatGPT rolled out Instant Checkout powered by the Agentic Commerce Protocol, streamlining conversational commerce.
  • Google is actively removing lodging listings with inaccurate pricing to maintain trust and accuracy in search results.