TikTok Ups Subscription Revenue Share for US Creators

10/05/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of TikTok’s New Subscription Revenue Incentives for North American Creators

TikTok is increasing its subscription revenue share to up to 90% for North American and Canadian creators, a significant boost from the previous 70%. This new incentive aims to encourage more creators to build monetizable communities on the platform amid regulatory uncertainty. To qualify, creators need at least 10K followers and strong recent engagement. The update affirms TikTok’s commitment to supporting creators and expanding subscription options.

Optimixed’s Overview: How TikTok’s Enhanced Revenue Share Could Transform Creator Monetization in North America

Increased Earnings Potential for Creators

TikTok is rolling out a new revenue model for North American and Canadian creators that could significantly increase their earnings from subscriptions. Under this model:

  • Creators receive a base share of 70% of subscription revenue after app store fees.
  • An additional 20% performance-based bonus is available, bringing total potential revenue share to 90%.
  • This is a notable increase compared to the 70% maximum revenue share offered outside North America.

Eligibility and Performance Criteria

To qualify for these incentives, creators must meet specific criteria that ensure they have an established audience and engagement:

  • At least 10,000 followers.
  • A minimum of 1 million video views in the last calendar month.
  • Additional challenges or targets may be introduced within the app to unlock the full bonus.

These thresholds help maintain quality and prevent abuse of the subscription program.

Strategic Importance Amid Regulatory Developments

The announcement comes as TikTok appears poised to continue its operations in the U.S., easing creator concerns about potential bans. By enhancing subscription revenue opportunities, TikTok aims to:

  • Reinforce its platform as a valuable space for creators to monetize their communities.
  • Encourage more exclusive content creation through subscriptions.
  • Build loyalty and reliance on TikTok among North American content creators.

Broader Implications for the Creator Economy

Since launching subscriptions for Live creators in 2022 and expanding to non-Live creators with tiered pricing options, TikTok continues to diversify monetization paths. This new revenue share expansion:

  • Provides creators with greater financial incentives to deepen audience connections.
  • Could stimulate increased creator investment and innovation on TikTok.
  • Highlights TikTok’s evolving strategy to compete with other platforms in the creator economy.