Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Experiments with Search Refinement Tabs Above Bing Shopping Ads
Microsoft is testing new search refinement tabs positioned above the Bing Shopping ads carousel. Clicking these tabs directs users to the Bing Shopping Search results page. This interface change is notable as such refinements were previously absent above shopping ads. The update aims to enhance user navigation within Bing’s shopping ecosystem.
Optimixed’s Overview: Microsoft Enhances Bing Shopping Ads with New Search Refinement Tabs
Introduction to the Bing Shopping Search Refinement Test
Microsoft is currently experimenting with a user interface tweak on Bing’s search results page. Specifically, they are placing search refinement tabs or buttons directly above the shopping ads carousel. This modification is designed to improve how users filter and navigate shopping results.
Details of the New Feature
- Search refinement tabs appear above the Bing Shopping ads for easier access.
- Clicking these tabs takes users to the dedicated Bing Shopping Search page, providing more focused results.
- Previously, such refinements were only shown below or separate from the shopping ads carousel, making this placement a new addition.
Potential Impact on User Experience and Search Behavior
This new placement could streamline the shopping search process, enabling users to quickly adjust their queries and find products more effectively. It also potentially increases engagement with Bing Shopping features by making refinements more visible and accessible.
