X (Formerly Twitter) User Age, Gender, & Demographic Stats (2025)

10/16/25
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TL;DR Summary of X (Twitter) User Data and Statistics 2025

X, formerly known as Twitter, continues to be a major player in social media with around 557 million active users and 3.6 billion monthly visits. The platform is most popular among users under 35 and is predominantly male with a 2:1 ratio. Despite a slight decline in traffic and usage among US teens, X remains the leading platform for news consumption, with nearly 60% of users accessing it for current events. The US leads the user base, and Elon Musk holds the most-followed account with over 225 million followers.

Optimixed’s Overview: In-Depth Analysis of X’s User Demographics, Trends, and Platform Usage in 2025

User Base and Demographics

X ranks as the 15th-largest social media platform globally, with approximately 557 million active users. The platform’s user base skews younger, with about 52% under age 35, and exhibits a significant gender imbalance—roughly 64% male to 36% female. Notably, only 17% of US teens currently use X, a steep decline from 33% a decade ago, indicating challenges in retaining younger audiences.

Traffic and Engagement Metrics

  • Monthly Visits: 3.6 billion, with 778.6 million unique visitors (slight year-over-year declines around 3-4%).
  • Average Daily Time Spent: 28 minutes per user, lower than many competitors like TikTok and YouTube.
  • Post Activity: 10% of users generate 92% of all posts, posting on average 157 times per month.
  • Daily Open Rate: 42.6%, placing X mid-tier among social platforms.

Geographic Distribution and Usage

The United States accounts for the largest share of X users at over 21%, roughly 100 million people, followed by Japan and India. Mobile usage dominates across these regions, with countries like India and Turkey seeing over 80% mobile access to X. This global footprint underscores X’s continued relevance in diverse markets.

Content Preferences and Platform Purpose

  • News Consumption: 59.7% of users rely on X for news, making it the top platform for current events.
  • Brand Interaction: 38.1% use X to follow or research brands.
  • Other Uses: Entertainment (35.7%), photo/video sharing (28.3%), and messaging friends and family (19.4%).

Cross-Platform Presence and Influencers

Nearly all X users (99.9%) engage with other social platforms, particularly Instagram (88.1%), YouTube (81%), and Facebook (80.5%). Elon Musk leads as the most-followed account with more than 225 million followers, alongside other celebrities and public figures surpassing 100 million followers.

Key Challenges and Future Outlook

While X remains influential, it faces challenges in growing younger demographics and increasing female user engagement. The platform also contends with bot purges and slight declines in traffic. However, growing search interest and record app downloads in 2025 suggest sustained relevance and potential for growth with strategic focus.