Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s Increasing Use of AI-Generated People Also Ask Results
**Google’s AI-generated People Also Ask (PAA) content** has surged to **38%** of English queries, up from **17.8%** just months ago. This rapid increase reflects Google’s growing confidence in its **AI response capabilities**. The trend is expected to continue, though opinions vary on its overall impact.
Optimixed’s Overview: The Rising Influence of AI in Google’s People Also Ask Feature
Significant Growth in AI-Generated Search Results
Recent data from AlsoAsked reveals a substantial rise in the proportion of AI-generated answers within Google’s People Also Ask (PAA) boxes. This percentage more than doubled in a short span, signaling a strategic shift by Google towards utilizing artificial intelligence to enhance search experiences.
Key Insights
- AI-Generated PAA Share: Increased from 17.8% to 38% of English queries in just a few months.
- Data Source: Information shared by Mark Williams-Cook on LinkedIn, based on AlsoAsked research.
- Trend Implications: Google’s confidence in AI responses is growing, likely leading to further expansion of AI in search results.
- Community Reactions: Mixed opinions exist regarding the benefits and drawbacks of AI-driven answers in search.
What This Means for SEO and Search Users
The increasing presence of AI-generated content in People Also Ask highlights the evolving nature of search engine algorithms and content presentation. SEO professionals may need to adapt strategies to account for AI-curated snippets, while users might experience more automated, possibly more streamlined answers.
