TL;DR Summary of Google Introduces Sitelinks Carousel for Local Search Ads on Google Maps
Optimixed’s Overview: Enhancing Local Search Ads with Interactive Sitelinks on Google Maps
What Are Sitelinks in Google Maps Ads?
Google’s recent update introduces sitelinks — clickable links directing users to specific pages on an advertiser’s website — integrated directly into local search ads within the Google Maps interface. These sitelinks appear as a scrollable carousel beneath sponsored business listings, providing users quick access to relevant pages such as services, contact info, or special offers.
Key Features and Requirements
- Display Format: Carousel of sitelinks below the ad on both desktop and mobile versions of Google Maps.
- Minimum Sitelinks: At least two sitelinks are required for sitelinks to appear on ads.
- Ad Campaign Compatibility: Supports Search and Performance Max (PMax) campaigns.
- Placement Flexibility: Sitelinks can be assigned at the account, campaign, asset group, or ad group level.
Benefits for Advertisers
This new feature allows advertisers to:
- Improve user navigation by directing potential customers to the most relevant landing pages quickly.
- Increase ad engagement through interactive elements within the map interface.
- Enhance local visibility by making ads more informative and clickable directly within Google Maps.
Conclusion
Google’s rollout of sitelinks in local search ads on Google Maps marks a significant enhancement for advertisers aiming to capture local intent. By integrating these interactive carousels, businesses can better showcase offerings and direct potential customers to targeted pages, ultimately improving conversion potential in local search environments.
