Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests “Get Google QR” Code Button in Business Profile Search
Google is experimenting with a new “Get Google QR” code button appearing alongside other management options in the Google Business Profile search results. This addition aims to make it easier for business owners to access QR codes for customer reviews and interactions. While QR codes have been promoted in various parts of the profile, this is the first time the button shows up directly in the search interface. The test reflects Google’s ongoing efforts to enhance business profile management tools.
Optimixed’s Overview: How Google’s New QR Code Button Could Enhance Business Profile Interactions
Introduction to the New QR Code Feature
Google is currently testing a feature that introduces a “Get Google QR” code button within the business search interface. This button appears alongside familiar management options such as Edit Profile, reviews, photos, and performance tools.
What This Means for Business Owners
- Easy Access: Business owners can quickly generate and share QR codes to encourage customer reviews and engagement.
- Streamlined Management: Integrating the QR code button directly in search results reduces the need to navigate multiple menus.
- Enhanced Customer Interaction: QR codes provide a simple way for customers to leave reviews or engage with the business online.
Context and Future Implications
While QR codes for reviews have been available in various sections of the Google Business Profile dashboard, this new placement signifies Google’s interest in testing its effectiveness in increasing user interaction. If successful, it may become a permanent feature, further simplifying how businesses connect with their customers via Google Search.
