Top 100 Searches On TikTok (2025)

10/24/25
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TL;DR Summary of Top 100 TikTok Searches in 2025: What Gen Z is Searching For

TikTok is emerging as a powerful search engine, especially among Gen Z, with nearly 40% preferring it over Google. The platform’s top searches include Music, Roblox, and NBA, highlighting interests in gaming, entertainment, and celebrities. Trending keywords like MrBeast, SKIMS, and Padel show rapid growth, emphasizing TikTok’s evolving influence on culture and marketing strategies. Marketers need to optimize for TikTok SEO to effectively engage this audience.

Optimixed’s Overview: Key Insights Into TikTok’s Most Searched Keywords and Emerging Trends in 2025

TikTok’s Rising Role as a Search Engine for Gen Z

TikTok is reshaping how younger audiences discover information, with a significant portion of Gen Z users now favoring it over traditional search engines like Google. This shift demands that marketers adapt by prioritizing TikTok keyword rankings and leveraging platform-specific SEO strategies.

Top Searched Keywords on TikTok

  • Music leads with 150 million monthly searches, followed by gaming-related terms like Roblox and Minecraft.
  • Popular culture and celebrities such as Taylor Swift, MrBeast, and Kim Kardashian dominate search interest.
  • Keywords related to lifestyle and fashion brands, including Shein, SKIMS, and Vinted, reflect TikTok’s influence on shopping habits.
  • Sports and entertainment terms like NBA, Padel, and ASMR also feature prominently.

Emerging Trending Keywords and Their Growth

Several keywords show explosive growth, indicating new or intensifying interests on TikTok:

  • MrBeast (236% growth) – A prominent YouTuber with a massive TikTok following.
  • SKIMS (300% growth) – Kim Kardashian’s shapewear brand gaining traction.
  • Padel (380% growth) – A fast-growing racquet sport increasing in popularity.
  • Hoka (300% growth) – Athletic footwear brand rising in TikTok conversations.
  • Matcha (292% growth) – Reflecting growing health and wellness trends.

Why TikTok SEO Matters

As TikTok continues to grow as a search platform, understanding and optimizing for its unique keyword landscape is critical for brands targeting younger demographics. Tools like Semrush Social and Exploding Topics Pro can assist in identifying trends, scheduling content, and tracking engagement to boost visibility.

Conclusion

TikTok’s search trends reveal a blend of enduring popular interests and fast-evolving phenomena. Brands and content creators who monitor and adapt to these trends can harness TikTok’s immense reach to connect authentically with Gen Z and beyond.