Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of New Variation of Google Local and Business Profiles Appearing in Search Boxes
Google has introduced a new, cleaner variation of local and Business Profiles related to search queries. This version differs from previous Q&A and Posts carousels by featuring reviews directly and appears on mobile maps. It has been spotted in multiple languages, including French, enhancing user experience by showing relevant, related business information.
Optimixed’s Overview: Enhancing Local Search with Google’s Streamlined Business Profile Variations
Introduction to the New Google Local Profiles
Google continues to refine how local business information is presented to users. The latest variation spotted offers a more tidy and user-friendly display within search boxes, improving upon previous formats such as Q&A and Google Posts carousels.
Key Features of the New Variation
- Integration of Reviews: Unlike earlier versions, this new profile variation prominently includes customer reviews, providing immediate insights.
- Multilingual Appearance: The feature appears in different languages, for example, French with the label “en lien avec votre recherche”, indicating global roll-out potential.
- Mobile Friendly: This format is primarily observed on mobile maps, enhancing local search usability on devices.
Implications for Searchers and Businesses
By presenting related business profiles with relevant reviews directly alongside search queries, Google helps users make informed decisions faster. For businesses, this means a greater opportunity to showcase positive customer feedback in a visible and attractive format.
