Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Integrates Local Service Ads Conversion Tracking
**Google Ads** has introduced enhanced integration by displaying **Local Service Ads (LSA) phone call conversions** directly in its main platform. This new **conversion tracking action**, automatically created by Google, allows advertisers to monitor leads more efficiently. While LSAs remain a separate platform, this update improves **reporting capabilities** within Google Ads.
Optimixed’s Overview: Enhanced Conversion Tracking Bridges Google Ads and Local Service Ads
Improved Visibility of Local Service Ads Metrics
Google Ads recently incorporated a new conversion tracking feature that captures phone call leads from Local Service Ads (LSA) directly within the primary Google Ads interface. This development marks a step towards better synchronization between the two advertising platforms, offering advertisers a more unified reporting experience.
What This Means for Advertisers
- Automatic Conversion Actions: Google now creates a Phone Call Conversion Action specifically for LSAs, enabling seamless lead tracking.
- Enhanced Reporting: Marketers can view LSA phone call conversions alongside other campaign metrics without switching platforms.
- Platform Integration Outlook: Despite this addition, full integration of LSAs into the main Google Ads system is still unlikely, though reporting improvements continue.
Overall, these enhancements provide advertisers with better insights into their local service campaigns, optimizing lead management and campaign effectiveness.
