Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Latest Developments in Google Search and Ads Platforms
Google Search Console now features a query grouping report that consolidates similar search queries for better performance insights. The Google Business Profiles What’s Happening feature has expanded to multi-location restaurants and bars across several countries. Google Ads has enhanced reporting by including phone call lead data and map pin click metrics. Google’s John Mueller confirms that all modern CMS platforms are equally effective for SEO purposes.
Optimixed’s Overview: Enhancements in Google Tools Boost SEO and Advertising Insights
Key Updates in Google Search Console and Google Ads
Google has rolled out several useful upgrades across its search and advertising platforms aimed at improving user experience and data analysis capabilities for marketers and business owners. These developments include:
- Query Grouping Report in Search Console Insights: This new feature groups related search queries, allowing website owners to analyze topic-level performance rather than individual search terms. This helps in identifying broader content trends and optimizing strategies accordingly.
- Expansion of Google Business Profiles What’s Happening Feature: Originally limited to single-location restaurants, this feature is now accessible for multi-location eateries and bars in the US, UK, Canada, Australia, and New Zealand, helping businesses communicate updates and events more effectively.
- Enhanced Google Ads Reporting: Integration between Google Ads and Local Service Ads now includes phone call lead data and map pin click metrics within campaign reports. These additions provide advertisers with deeper insights into user engagement and lead generation.
Insights on Content Management Systems for SEO
John Mueller of Google addressed a common SEO query regarding the best CMS for ranking well on Google Search. He emphasized that modern CMS platforms perform similarly in SEO terms, suggesting that the choice of CMS should be based on factors other than SEO, such as ease of use, scalability, and features.
Additional Industry Highlights
- Google’s ongoing research spans diverse fields including genomics, quantum computing, and geospatial understanding, reflecting its commitment to innovation.
- Upcoming events like Search Central Live in Tel Aviv will focus on sharing best practices for Search Console and Google Trends.
- SEO experts continue to highlight the importance of thorough website analysis, including crawling and monitoring changes, to maintain strong SEO performance.
