More Ad Types Come to Threads via Updated Marketing API

10/28/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta Expands Threads Ad Formats with New Marketing API Updates

Meta is enhancing its Marketing API to support new ad formats on Threads, including taller image/video ads and static carousel ads. Advertisers can now customize assets specifically for Threads through the Placement Asset Customization tool. These updates aim to increase ad reach across Threads’ 400 million users, offering fresh opportunities for holiday campaign expansions. This expansion integrates Threads seamlessly with existing Facebook and Instagram campaigns for broader placement options.

Optimixed’s Overview: Unlocking New Advertising Potential on Threads with Meta’s Latest API Enhancements

Expanded Ad Formats to Boost Engagement

Meta has rolled out key updates to its Marketing API that enable advertisers to deploy a wider variety of ad formats directly on Threads. This includes:

  • 4:5 Aspect Ratio Image and Video Ads: Ads can now be taller than before, moving from a 1:1 to a 4:5 maximum height, allowing for more visually engaging creative that fits Threads’ feed layout.
  • Video Ad Support for Multiple Aspect Ratios: Videos ranging from 1.91:1 to 9:16 aspect ratios are supported, with taller videos cropped to 4:5 to maintain feed consistency.
  • Static 1:1 Image Carousel Ads: Advertisers can now use carousel ads, expanding storytelling and product showcasing options on Threads.

Customizing Creative Assets Specifically for Threads

The introduction of Placement Asset Customization (PAC) offers marketers the ability to tailor image and video assets uniquely for Threads placements. This ensures creatives are optimized for Threads’ user experience, enhancing ad relevance and performance. Note that PAC currently supports single image and video ads but not carousel formats.

Seamless Integration and Broader Reach

These API updates allow existing Facebook and Instagram campaigns to automatically extend into Threads, leveraging advertiser profiles across Meta platforms. With Threads’ rapidly growing user base of 400 million monthly active users, this integration provides an invaluable channel for brand exposure, especially during high-traffic periods like the holiday season.

Implications for Advertisers

  • Greater flexibility in ad creative and format choices tailored for Threads.
  • Improved efficiency by managing campaigns across Meta platforms with unified tools.
  • Potential to increase campaign reach and engagement within a new social environment.

Overall, Meta’s Marketing API updates enhance the advertising landscape on Threads, presenting fresh opportunities for marketers to connect with audiences during critical promotional windows without disrupting user experience.