Reddit Partners With G2 to Help Software Brands Reach Reddit Users

10/28/25
Source: Unknown Source by Andrew Hutchinson. Read the original article

TL;DR Summary of Reddit and G2 Partnership Enhances B2B Software Marketing

Reddit has partnered with G2 to allow software developers to expand their brand presence on Reddit via personalized Pro accounts. This collaboration taps into evolving B2B buyer behaviors, notably the widespread use of AI search tools for software discovery. Eligible G2 businesses can leverage Reddit’s community insights and advertising tools to better engage with over 24,000 software-related communities. The partnership offers a unique opportunity to connect with highly targeted audiences and enhance marketing effectiveness in the software marketplace.

Optimixed’s Overview: How Reddit and G2 Collaboration Revolutionizes B2B Software Engagement

Strategic Integration to Meet Changing Buyer Journeys

Reddit’s new partnership with G2 is designed to empower software companies by linking two powerful platforms favored by B2B buyers. With over 3 million verified G2 reviews and more than 100 million software buyers relying on G2’s insights, this alliance creates a seamless bridge to Reddit’s massive and active software communities.

Key Features of the Partnership

  • Personalized Reddit Pro Accounts: Eligible G2-listed businesses can claim a Reddit Pro account pre-filled with their G2 profile data, streamlining brand setup.
  • Enhanced Ad Management: Businesses can upload G2 review screenshots directly into Reddit’s Ads Manager, improving ad targeting and promotional effectiveness.
  • Community Engagement: Access to Reddit’s tools enables brands to identify and participate in relevant conversations across 24,000+ software and app communities.

Why This Matters for B2B Software Marketers

As artificial intelligence increasingly influences how buyers research software—70% now use AI search, with 25% starting via AI chatbots—maintaining a strong presence on both G2 and Reddit is critical. These platforms are highly cited by AI tools, making them pivotal in emerging customer journeys. The partnership offers a timely opportunity for software vendors to elevate visibility, build trust through authentic community interactions, and optimize marketing spend with data-driven ad placements.

Limited-Time Opportunity

Reddit currently offers Reddit Pro access to eligible G2 businesses for a limited period, encouraging early adoption to capitalize on this innovative marketing channel. For B2B software companies aiming to stay ahead in a rapidly evolving marketplace, exploring this partnership could yield significant competitive advantages.