X Reports Higher Usage in EU in Latest DSA Report

10/29/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of X’s Resurgence in European User Engagement According to Latest DSA Report

X has reversed its decline in European usage, adding over 7 million monthly active users in Q2 2025. Despite being down 20% from its November 2023 peak, recent data indicates renewed traction. Leadership changes and product improvements may be fueling this growth, while reduced moderation efforts and API price hikes impact data transparency. Overall, X remains a relevant platform amid rising competition.

Optimixed’s Overview: X Shows Signs of Recovery in Europe as User Engagement Trends Shift

Recent User Growth and Reporting Context

X’s latest Digital Services Act (DSA) Transparency Report reveals a notable increase of over 7 million monthly active recipients in Europe during April to June 2025. This uptick follows a prolonged decline since November 2023, when the platform began disclosing EU user data under new regulatory requirements. Although X no longer shares total global user figures publicly due to its private company status, the EU data serves as a valuable proxy for broader usage trends.

Factors Influencing Platform Performance

  • Leadership and Product Strategy: The appointment of Nikita Bier as Head of Product in June 2025 marks a strategic effort to address user interface issues and stimulate growth.
  • App Download and Usage Data: Claims of record downloads are contested, yet spikes in daily active users in September suggest heightened topical engagement.
  • Competitive Landscape: Despite challenges from emerging platforms like Threads, X maintains relevance for millions of users.

Challenges in Data Transparency and Moderation

Recent increases in API pricing have limited third-party access to detailed usage analytics, complicating trend analysis. Meanwhile, X has reduced its human moderation workforce by 42%, from 2,294 to 1,352 moderators, and reports fewer account suspensions for harmful content, possibly reflecting the impact of prior enforcement actions.

Regional User Base Insights

While Europe represents a smaller share of X’s total audience compared to North America and Asia, the regional data provides the clearest indication of current user dynamics. The sustained growth in Europe, if maintained, could signal a broader platform rebound amidst evolving content and AI integration factors.