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Microsoft Bing Search Adds Country/Region Selector

10/30/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Microsoft Tests New Country/Region Selector for Bing Search

Microsoft is **experimenting** with a new **country and region selector** feature on Bing, allowing users to **change their search location** easily. This option is similar to Google’s location settings but currently appears limited to select users. The feature includes a unique setting to **dismiss the selector** for varying time frames, enhancing user control over regional search results.

Optimixed’s Overview: Microsoft Introduces Flexible Location Settings to Enhance Bing Search Experience

New Location Customization in Bing Search

Microsoft is rolling out a test feature on Bing that enables users to select their preferred country or region directly within the search interface. This addition aims to provide a more tailored search experience by reflecting results specific to different geographic areas.

How the Feature Works

  • A new country/region selector appears, allowing users to switch their location for search results.
  • The selector can be dismissed for various durations, from one day to indefinitely, giving users flexible control.
  • Currently, availability seems limited, as not all users, including some in major locations like New York, can see it yet.

Benefits for Users

This update helps users view search results as if they were in different countries or regions, which can be useful for research, travel planning, or accessing region-specific content. The setting’s temporary dismissal option also respects user preferences for how often they want to be prompted.

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