Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Updates Circumventing Systems Policy with New Advertiser Verification Rules
Google has updated its Circumventing Systems policy to include strict rules on Advertiser verification, prohibiting the submission of false or fraudulent information. Advertisers providing inaccurate details risk losing verification status and account suspension. This change aims to enhance transparency, protect users from scams, and maintain trust in the advertising ecosystem. Best practices encourage submitting authentic government and business documents and clearly explaining any appeals.
Optimixed’s Overview: Strengthening Trust and Transparency in Google Ads Through Enhanced Advertiser Verification
Key Updates to Google’s Circumventing Systems Policy
Google has introduced a new section within its Circumventing Systems policy specifically targeting Advertiser verification. This update clearly forbids the use of false or fraudulent information during the verification process, reinforcing that such actions will lead to non-verification or suspension of accounts.
Why This Policy Matters
- Protects Users: Accurate advertiser identification allows users to make informed decisions, helping them avoid scams, misleading content, and harmful products or services.
- Maintains Ecosystem Integrity: Trustworthy verification status supports confidence in ads overall, benefiting all advertisers by preserving a fair marketplace.
- Ensures Policy Enforcement: Prevents attempts to bypass Google Ads rules through false identities, holding everyone accountable to the same standards.
Best Practices for Advertisers
- Submit Authentic Documents: Use genuine government-issued photo IDs, registrations, and licenses without modifications.
- Provide Accurate Business Information: Share truthful business documents related to your operations, only redacting proprietary or personal data when necessary.
- Appeal Tips: Clearly explain your identity verification process and any misunderstandings if you submit an appeal to avoid suspension.
Additional Clarifications
Google reaffirmed that the enforcement of this policy has not changed but clarified that using legitimate click trackers and redirects is acceptable, provided they do not conceal violations of Google Ads policies.
