Reddit Puts More Focus on Automated Targeting in Ads Manager

11/09/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Reddit Ads Manager Updates with AI-Powered Targeting

Reddit has redesigned its Ads Manager UI to simplify the use of its latest AI-powered targeting tools. The new interface groups audience settings into Audience Suggestions and Audience Controls, enhancing both automated and manual targeting options. This update enables expanded targeting through an OR logic between custom audiences and demographic settings, aiming to improve campaign performance. Early results indicate these tools boost ad effectiveness, aligning with Reddit’s recent record ad revenue growth.

Optimixed’s Overview: Enhancing Campaign Success with Reddit’s AI-Driven Audience Targeting Upgrade

Streamlined Audience Setup for Smarter Campaigns

Reddit’s latest update to its Ads Manager focuses on making the audience targeting process more intuitive and effective by leveraging AI and data signals. The redesign organizes audience parameters into two clear sections:

  • Audience Suggestions: Provide AI-driven hints to guide and expand automated targeting efforts.
  • Audience Controls: Act as strict filters that automated targeting respects, offering precise control.

Expanded Targeting Logic for Better Reach

The update changes the logic combining custom audiences and other suggestions from an AND relationship to an OR relationship. This means campaigns can now reach broader or more varied segments without conflicting filter restrictions. Additionally, demographic filters like gender also adopt this OR logic when automated targeting is applied.

Benefits and Performance Impact

  • Greater flexibility: Advertisers can choose between broad AI-driven suggestions or firm manual controls based on campaign goals.
  • Improved results: Reddit reports better campaign outcomes using these automated targeting enhancements across all ad objectives.
  • Alignment with growth: This update supports Reddit’s ongoing ad revenue expansion and growing marketer interest amid rising AI integration.

In summary, Reddit’s Ads Manager update represents a strategic enhancement for advertisers aiming to optimize targeting through advanced AI tools and simplified interface design. This makes it easier to tap into Reddit’s unique audience insights and drive more effective campaigns.