TL;DR Summary of Snapchat Brings Back Classic 2D Comic-Style Bitmoji Avatars
Optimixed’s Overview: Snapchat Revives Nostalgic 2D Bitmoji Avatars to Enhance User Expression
Background and User Demand
Snapchat’s Bitmoji avatars have evolved significantly since their inception. Originally launched as 2D comic-style characters popularized by Bitstrips, they became a staple for personalized digital identity on social media. After Snapchat’s acquisition of Bitstrips in 2016, Bitmoji became exclusive to Snapchat, growing to over 320 million daily active users. The transition to 3D Bitmoji in 2021 introduced richer interactions and digital fashion elements, but some users longed for the classic look.
Introducing Comic Bitmoji
- Comic Bitmoji: A new avatar style bringing back the classic 2D comic book aesthetic.
- Availability: Exclusively for Snapchat+ subscribers, offering a toggle between 3D and 2D visual styles.
- Customization: Maintains all existing customization options and expressions within the new 2D filter.
Impact and Benefits
This update caters to a dedicated subset of users who petitioned for the return of the original Bitmoji style, enhancing user satisfaction and nostalgia. While representing a small fraction of the overall user base, the feature is a low-cost enhancement for Snapchat with the potential to boost Snapchat+ subscription adoption. It revitalizes the classic Bitstrips vibe, enriching how users express themselves in the app.