Google Rolling Out Ads Advisor and Analytics Advisor

11/13/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Rolls Out AI-Powered Ads Advisor and Analytics Advisor Globally

Google is launching its AI-driven Ads Advisor and Analytics Advisor globally in English accounts to help marketers optimize campaigns and analyze data efficiently. These AI agents, powered by Gemini, assist with creative generation, troubleshooting, and actionable insights while allowing users full control with revert options. The tools aim to simplify campaign management, improve performance, and provide faster decision-making for advertisers worldwide.

Optimixed’s Overview: How Google’s New AI Advisors Revolutionize Advertising and Analytics Management

Introduction to Google’s Ads Advisor and Analytics Advisor

Google has officially rolled out its AI-powered Ads Advisor and Analytics Advisor tools to English-language accounts globally as of early December. These AI agents are integrated within Google Ads and Analytics platforms to assist advertisers and marketers in managing their campaigns more effectively and gaining deeper insights from their data.

Key Features of Google Ads Advisor

  • Performance Maximization: Implements AI-backed recommendations to enhance campaign results.
  • Creative Generation: Generates ad creatives at scale, reducing manual effort.
  • Troubleshooting: Diagnoses and resolves issues such as policy violations automatically.
  • Change Tracking and Reversion: Maintains a complete history of changes and allows users to revert any AI-driven modifications quickly.

Analytics Advisor Benefits

  • Streamlined Data Analysis: Simplifies complex analytics to uncover actionable insights.
  • Insight Discovery: Identifies new performance opportunities and trends.
  • Faster Decision-Making: Enables marketers to make informed decisions swiftly based on AI interpretations.

Impact and User Adoption

According to Google’s Vice President of Global Ads, Dan Taylor, initial testing revealed some user confusion around starting with the AI tools. To address this, Google introduced example prompts to guide advertisers. Currently, over 80% of advertisers use at least one AI-powered feature in search ads, and 2 million advertisers leverage Google’s generative AI creative tools, indicating strong adoption and trust in these technologies.

Conclusion

By embedding AI agents powered by Gemini directly into core advertising and analytics workflows, Google aims to help marketers achieve better results with less effort. These innovative tools empower advertisers to optimize campaigns, troubleshoot efficiently, and gain valuable insights, all while retaining control over their advertising strategies.