Google Ads Improves Advertiser Suspension

11/14/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads Enhances Advertiser Suspension Process with AI and Faster Appeals

**Google Ads** has significantly improved its **advertiser suspension system**, reducing incorrect suspensions by **over 80%**. Appeals are now handled **70% faster**, with **99% resolved within 24 hours**. These advancements stem from clearer policies, AI-driven detection, and more efficient review processes, enhancing trust and user experience.

Optimixed’s Overview: How Google Ads Streamlined Suspension Appeals to Benefit Advertisers

Major Enhancements in Suspension Accuracy and Appeal Speed

Google recently announced major upgrades to its Google Ads suspension and appeal processes, aiming to reduce the frustration caused by incorrect account suspensions. The company reported:

  • Over 80% reduction in incorrect advertiser account suspensions.
  • Appeals are addressed 70% faster than before, improving responsiveness.
  • 99% of appeals resolved within 24 hours, ensuring quick reinstatement or clarification.

Innovative Use of AI and Policy Clarity

These improvements come after deploying advanced artificial intelligence systems to enhance the precision of detection methods. Alongside AI, Google clarified its policies to reduce ambiguity, thereby minimizing mistakes in account suspensions.

Improved Trust and Advertiser Experience

Google Ads Liaison Ginny Marvin emphasized that these changes are driven by advertiser feedback, focusing on trusted advertisers’ needs. The new system provides a more transparent and efficient appeals pathway, which helps advertisers regain account access quickly and with less hassle, ultimately fostering better trust in the platform.