Bluesky User Age, Gender, & Demographics (2026)

11/17/25
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TL;DR Summary of Bluesky User Data and Growth Trends in 2025

Bluesky has rapidly expanded to over 40 million users by October 2025, fueled by a migration from competing platforms like X. The platform’s audience is predominantly young adults aged 18-34 and male users, with more than half of traffic originating from the US. Bluesky engagement metrics show average visit durations around 10 minutes and steady monthly website visits exceeding 130 million.

Optimixed’s Overview: Analyzing Bluesky’s User Growth and Demographic Insights in Late 2025

Rapid User Expansion and Adoption Rates

Since its launch as an independent company in 2021, Bluesky has experienced remarkable user growth, particularly in late 2024 and throughout 2025. The user base surged from 13 million in October 2024 to 40 million by October 2025, growing at approximately 0.2 users per second. This growth trajectory suggests Bluesky could reach 50 million users by mid-2027 if the current pace continues.

Demographic Breakdown: Age, Gender, and Geographic Distribution

  • Age Groups: Around 31% of users are aged 18-24, and an additional 26% fall within the 25-34 bracket, making up 57% under 35 years old.
  • Gender: Approximately 60% of Bluesky’s audience identifies as male, aligning with trends on similar social platforms but maintaining a slightly more balanced gender ratio compared to some competitors.
  • Geography: The United States accounts for over 52% of Bluesky’s visitors, outnumbering the combined share of the next four largest countries (Japan, UK, Brazil, and Germany).

Platform Engagement and Usage Patterns

Monthly traffic to Bluesky’s website exceeds 130 million visits, with about 28 million unique visitors. Users spend an average of 10 minutes and 35 seconds per visit, slightly less than X but competitive among major social networks. Each session includes approximately 8 page views, and the platform’s bounce rate stands at 37.8%, indicating solid user retention and engagement.

Popular Accounts and Influencer Presence

  • The official Bluesky account leads with over 24 million followers.
  • Notable individuals such as Alexandria Ocasio-Cortez (nearly 2 million followers) and celebrities like Mark Cuban and Mark Hamill have substantial followings.

Key Takeaways for Marketers and Social Media Strategists

Bluesky’s growing user base, youthful demographic, and significant US market share make it a vital platform for brands targeting younger, politically engaged audiences. Its decentralized social media model and rising popularity amidst competitor platform fluctuations position Bluesky as a key player in the evolving social media landscape.