Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Launches Campaign Total Budget Feature for Performance Max Campaigns
Google Ads has introduced the Campaign total budget feature for Performance Max (PMax) campaigns, allowing advertisers to set a fixed spend over a specific timeframe. This update removes the need to manually calculate average daily budgets, as the system automatically adjusts daily spending to meet the total budget by the campaign end date. The feature is now live for multiple campaign types including Demand Gen, Search, Standard Shopping, and YouTube, enhancing budget control and flexibility. Campaign total budgets help ensure advertisers never exceed their allocated spend while optimizing performance.
Optimixed’s Overview: Enhancing Budget Control with Google Ads’ New Campaign Total Budget Feature
Introduction to the Campaign Total Budget Feature
Google Ads has expanded its budgeting tools by enabling the Campaign total budget option for Performance Max (PMax) campaigns. Previously available for other campaign types, this feature simplifies budget management by allowing advertisers to specify a total spend amount over a defined start and end date without daily spending limits.
Key Benefits and Usage
- Automatic daily spend adjustment: The system monitors how much has been spent and dynamically adjusts daily budgets to evenly distribute the remaining budget across the campaign period.
- Elimination of manual calculations: Advertisers no longer need to calculate or divide budgets into average daily amounts, saving time and reducing errors.
- Budget control and flexibility: Campaign end dates can be extended, and spending will never exceed the total budget set, helping to maintain financial discipline.
How to Set Up the Campaign Total Budget for PMax Campaigns
- Navigate to the Campaigns section in Google Ads.
- Click the plus button to create a new campaign.
- Complete campaign setup steps including bidding, settings, and asset configuration.
- Under the Budget section, select the Campaign total budget option.
- Enter the total budget amount, then specify the Start date and End date for your campaign.
This feature offers marketers a streamlined and efficient way to manage advertising spend, aligning with campaign goals and timelines without manual budgeting complexities.
