Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Advertising Introduces Asset-Level Review and Conversion Delay Insights
Microsoft Advertising has launched new features including an asset-level editorial review for more flexible ad evaluations, Conversion Delay insights to track real-time conversion timing, and expanded callouts for Hotel Price Ads globally. The platform now offers enhanced reporting with streamlined navigation and usability improvements in Microsoft Curate. These updates aim to improve ad management efficiency and provide deeper performance visibility for advertisers.
Optimixed’s Overview: Enhancing Ad Performance with Microsoft Advertising’s Latest Tools
Key New Features to Boost Advertising Efficiency
Microsoft Advertising has rolled out several updates designed to optimize how advertisers manage and analyze their campaigns:
- Asset-Level Editorial Review: Each ad component—headline, description, and image—is independently reviewed, allowing advertisers to address issues without disrupting entire ads. This granular review process includes new delivery status indicators and targeted notifications, plus the ability to directly appeal, edit, or remove disapproved assets within the platform.
- Conversion Delay Insights: This new metric shows how long it typically takes for users to convert after clicking an ad. Available for clicks from June 1, 2025, onward, the feature integrates with campaign and portfolio reports, enabling advertisers to track the time needed to collect 90% of conversions within a selected timeframe.
- Expanded Callouts for Hotel Price Ads: Available globally from October 2025, callouts can be added to campaigns or ad groups and dynamically match the user’s language settings, enhancing ad relevance for international audiences.
Improvements in Reporting and Usability
Microsoft has also redesigned the Microsoft Curate reporting interface to provide:
- Streamlined Navigation: Faster access to metrics, dimensions, and filters with an improved layout.
- Enhanced Usability: The ability to adjust time ranges, filters, and dimensions directly on the results page, saving time and simplifying data analysis.
These enhancements collectively empower advertisers to manage their campaigns with greater precision and insight, fostering more effective advertising strategies on the Microsoft Advertising platform.
