Google Ads Testing Share Icon On Ad Units

11/19/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads Tests Share Button for Hotel Ads in Search Results

Google Ads is experimenting with a new share icon on hotel ads within search results, allowing users to easily share these ads with others. The feature appears as a button in the hotel ads carousel and opens sharing options when clicked. It remains unclear whether clicks on shared URLs will incur costs for advertisers. This update marks a notable addition, as the share option was previously uncommon on Google Ads.

Optimixed’s Overview: Enhancing Hotel Ad Engagement with Google Ads’ New Sharing Feature

Introduction to the Sharing Icon in Google Ads

Google is currently testing a share button integrated into hotel advertisements displayed in search results. This new functionality is designed to facilitate easier sharing of hotel ads directly from the Google Ads carousel.

How the Feature Works

  • The share icon appears alongside hotel ads in the carousel format on Google search pages.
  • Clicking the icon opens a sharing interface, enabling users to send the ad link to friends or contacts.
  • This seamless sharing option aims to increase ad visibility and user interaction.

Implications for Advertisers and Users

While this feature could drive more traffic and potential bookings through shared links, it is currently unknown whether clicks on these shared URLs will generate costs for advertisers. The addition of a share button on Google Ads represents a shift from previous interfaces where sharing was less prominent.

Conclusion

This test by Google highlights ongoing efforts to enhance user engagement with ads and provide advertisers with new avenues to reach potential customers. Observing how this feature evolves could offer valuable insights into the future of paid search advertising strategies.