Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Updates U.S. Horse Racing Gambling Policy
**Google Ads** will **ban all online gambling promotions related to horse racing** targeting the **U.S.** starting **December 1, 2025**. Existing **certifications for horse racing aggregators will be revoked** and no new applications accepted. An exception remains for **online gambling operators directly promoting horse racing**. This change reflects Google’s evolving stance on gambling advertising regulations.
Optimixed’s Overview: Google Ads Tightens U.S. Horse Racing Gambling Promotion Rules
Key Changes in Google Ads Gambling Policy
Google Ads has announced a significant update to its gambling promotion policies specifically affecting horse racing-related content targeted at the United States market. The policy changes will take effect from December 1, 2025, impacting how online gambling content can be promoted on Google’s advertising platform.
Details of the Updated Policy
- Ban on Promotions: All online gambling promotional content related to horse racing targeting U.S. audiences will be disallowed.
- Certification Revocation: Existing certifications for horse racing content aggregators will be revoked, preventing further promotion under these certifications.
- No New Certifications: Applications for new certifications concerning online gambling promotion for horse racing will no longer be accepted.
- Exception: Online gambling operators promoting horse racing directly remain exempt from the ban.
Implications for Advertisers
This updated policy means advertisers and aggregators involved in horse racing gambling promotions must reassess their marketing strategies for U.S. audiences. Compliance will require either ceasing promotions or transitioning to direct operator status if applicable. The changes demonstrate Google’s commitment to regulating gambling advertisements more strictly within the U.S. market.
