Google Ads Channel‬‭ Reporting For Performance Max Rolling Out

12/03/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Launches Search Partners Reporting in Performance Max Campaigns

Google has introduced search partner performance reporting within Performance Max campaigns, offering advertisers enhanced visibility into channel-specific results. This update includes a new Channel performance page with data visualizations that help identify how different channels contribute to conversions. Advertisers can now better analyze and optimize campaigns by understanding performance across Google’s full range of channels, including Search Partners. The rollout is live for some users and will expand gradually.

Optimixed’s Overview: Enhanced Channel Insights Transform Performance Max Campaign Management

Introduction to the New Channel Performance Reporting

Google’s latest update to Performance Max campaigns introduces a dedicated Channel performance page, designed to provide advertisers with a comprehensive view of how their campaigns perform across various Google channels, including the previously underreported Search Partners network.

Key Features and Benefits

  • Search Partners Visibility: For the first time, advertisers can see direct performance metrics from Search Partners within the Performance Max reporting interface.
  • Data Visualization: Enhanced charts and summaries make it easier to analyze channel contributions and conversion impact at the campaign level.
  • Channel-Specific Optimization: Users can drill down into individual channels to uncover strengths and areas needing improvement, enabling smarter budget allocation.
  • Complementary Reports: Quick access to placement reports for Display and YouTube campaigns helps deepen performance insights.

Practical Impact for Advertisers

Advertisers, such as retailers in home and garden sectors, can leverage this update to identify high-performing channels like YouTube and invest more in video assets to boost conversions. The update equips marketers with data to fine-tune campaigns and maximize returns by understanding exactly where and how their ads engage customers.

Rollout and Availability

While the new channel performance reporting is live for some accounts, it is not yet universally available. Advertisers should watch for the feature appearing in their Google Ads interface and prepare to harness the enhanced data for improved campaign management.