Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Testing New “Learn More” Ad Extension Button on Desktop
Google Ads is reportedly experimenting with a new “Learn more” ad extension button positioned at the top right of sponsored results on the desktop interface. This feature aims to increase user engagement by providing a clear call-to-action. The button’s placement appears to be a fresh design update, though it is not yet widely replicable. Community discussions and shared screenshots have highlighted this potential interface change.
Optimixed’s Overview: Enhancing Desktop Google Ads with a New Call-to-Action Button
Introduction to Google’s Ad Extension Experiment
Google Ads is testing a new ad extension button labeled “Learn more” in the desktop search sponsored results. This move could signify an effort to improve ad visibility and user interaction by adding a direct, actionable element.
Details of the New Button Placement
- The button appears at the top right corner of the sponsored ad snippet on desktop searches.
- This location is considered new and distinct compared to other ad extension placements.
- Early sightings and screenshots have been shared by users such as Khushal Bherwani on social media platforms, sparking discussions.
Potential Impact on Advertisers and Users
Introducing a prominent call-to-action like “Learn more” could:
- Increase click-through rates by making the option to engage more visible and intuitive.
- Provide advertisers with a fresh way to highlight additional information without cluttering the ad text.
- Enhance user experience by simplifying access to further details about the advertised product or service.
Current Status and Outlook
As this feature appears to be in a limited testing phase, it is not yet widely available or replicable by all users. Monitoring community forums and further announcements will be key to understanding when and how this ad extension button will be rolled out more broadly.