Google Search Console Performance Report Testing AI Powered Configuration

12/05/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s New AI-Powered Configuration Tool for Search Console

Google is testing a new AI-powered configuration tool in Search Console that allows users to create customized performance reports using natural language queries. This experimental feature simplifies the process of applying filters, comparisons, and selecting metrics like clicks and impressions. Currently limited to a small set of websites and capped at 20 requests per day, it aims to streamline data analysis but may sometimes generate inaccurate filters. The tool focuses solely on report configuration and does not support actions like sorting or exporting data yet.

Optimixed’s Overview: Enhancing Search Console Reporting with AI-Driven Natural Language Queries

Introduction to the AI-Powered Configuration Tool

Google has introduced an experimental AI feature within the Search Console Performance report designed to reduce the manual effort involved in data analysis. By leveraging natural language processing, this tool enables users to describe the report configuration they want, and the AI automatically applies the appropriate filters, comparisons, and metric selections.

Key Features and Usage

  • Natural Language Input: Users type their data queries in everyday language instead of manually setting filters or comparisons.
  • Automated Configuration: The AI interprets requests and configures the report accordingly, covering filters such as query, page, country, device, and date range.
  • Metric Selection: Supports four core metrics—Clicks, Impressions, Average CTR, and Average Position—based on user queries.
  • Request Limits: Currently limited to 20 AI requests per day per user on supported websites.

Limitations and Considerations

  • Availability: The feature is experimental, accessible only to a limited group, and not yet rolled out broadly.
  • Scope: Only supports the Search Performance report; Discover and News reports are excluded.
  • Accuracy: AI-generated filters may not always align perfectly with user intent, so manual verification is necessary.
  • Functionality: The tool does not support advanced actions like sorting, exporting data, or applying complex regex filters.

How to Access and Use

When available, users can activate the tool by clicking the filter icon in the Performance report header. Once opened, they enter their query into the prompt field, review the suggested filter and metric configurations, and confirm to apply them to the report.

Conclusion

Google’s AI-powered configuration tool represents a promising step toward more intuitive and efficient data analysis within Search Console. While still in the early experimental phase, it showcases how natural language processing can simplify complex reporting tasks, though users should remain cautious of its current limitations and verify AI-suggested configurations carefully.