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TikTok Launches Shared Feed Options to Enhance Connection

12/08/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of TikTok’s New Features to Boost Friend Connections

TikTok is introducing new tools to enhance collaborative engagement and friend connections, including a shared feed tailored to mutual interests and shared collections for collaborative content saving. These features resemble Instagram’s similar offerings and aim to foster shared discovery and interaction within the app. Additionally, TikTok is launching seasonal greeting cards in DMs to add a festive, personal touch to messaging.

Optimixed’s Overview: How TikTok’s Latest Updates Foster Shared Experiences and Engagement

Enhanced Social Interaction Through Shared Content Feeds

TikTok’s Shared Feed feature delivers a curated stream of 15 videos daily, customized based on the combined interests of two users in a private chat. This approach encourages friends and family to connect through shared tastes in topics like sports, fashion, or seasonal activities, making content discovery a more communal experience.

Collaborative Content Management with Shared Collections

The new Shared Collections enable users to collaboratively save and organize TikTok videos. Similar to Pinterest boards, these collections allow groups to gather inspiration or useful content—whether for hobbies, projects, or entertainment—in one accessible place, enhancing group collaboration within the app.

Personalized Messaging with Seasonal Greeting Cards

Adding a festive touch, TikTok now offers greeting cards that users can send via direct messages. These cards feature seasonal animations and bring a novel way to celebrate holidays and special moments, increasing engagement and emotional connection among users.

  • Shared Feed: Combines interests for joint content recommendations.
  • Shared Collections: Collaborative saving and organizing of videos.
  • Greeting Cards: Festive, animated cards for personalized messaging.

While these updates echo features seen on other platforms, they expand TikTok’s community-building tools and could reshape how users interact around shared interests and celebrations.

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