Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s New “Read More” Links in Search Results
Google is rolling out a new “Read more” link feature in some search result snippets. This addition allows users to jump directly to a specific section of the linked webpage. Initially tested months ago, this feature is now appearing live on many results but not all. It aims to enhance user experience by providing quicker access to detailed content.
Optimixed’s Overview: Enhancing Search Efficiency with Google’s “Read More” Link Implementation
Introduction to the Feature
Google has introduced a subtle yet impactful “Read more” link within certain search result snippets. This innovation is designed to improve navigation by anchoring users to a relevant section of the destination page, rather than just the top.
Testing and Rollout
- The feature was initially tested in July and has since been gradually rolled out.
- It does not appear on every search snippet but is increasingly visible across various queries.
- Users and SEO professionals have noticed and discussed this update extensively in December 2025.
User Experience Benefits
- Faster access: Users can quickly reach the most relevant content without scrolling.
- Improved snippet engagement: The “Read more” link encourages deeper interaction with search results.
- Enhanced content visibility: Websites can highlight key sections directly in search results.
Implications for SEO
While the feature is currently a test in progress, it suggests Google’s ongoing commitment to refining search result usability. Webmasters and SEO specialists should monitor how anchored links affect traffic patterns and consider optimizing content structure to benefit from this new functionality.
