Microsoft Bing Tests Search With An Image & Make An Image In Search Bar

12/17/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Microsoft Tests Image Upload and Generative AI Features in Bing Search Bar

Microsoft is experimenting with an image upload feature directly in the Bing search bar. Users can now click a plus sign to either search with an image or generate an image using AI. While image search is familiar, the integration of generative AI capabilities in the search bar is a novel and somewhat unexpected development. This move follows similar experiments by Google but introduces new creative options within Bing.

Optimixed’s Overview: Enhancing Bing Search with Integrated Image Upload and AI Creativity Tools

Microsoft’s New Bing Search Bar Features

Microsoft is advancing the Bing search experience by allowing users to upload images directly through the search bar interface. This is done via a plus (+) icon, which presents two options:

  • Search with an Image: Upload an image to find related content or information.
  • Make an Image: Use AI-powered generative tools to create new images based on user input.

Implications and User Experience

The image search function aligns with existing visual search trends, making it easier for users to find information without typing. However, incorporating a generative AI feature directly in the search bar introduces a creative dimension that goes beyond traditional search. Some users might find this integration unexpected or excessive, but it showcases Microsoft’s push to blend search and AI creativity seamlessly.

Comparison with Google’s Approach

Earlier, Google experimented with a similar plus (+) icon for uploading files or images, primarily enhancing search-related functionalities. Microsoft’s addition of a generative AI option marks a bolder step, merging content creation within the search interface itself. This could signal a new wave of hybrid search-creation tools in mainstream search engines.