Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of OpenAI Adds Local Knowledge Panels to ChatGPT Results
OpenAI now integrates local knowledge panels within ChatGPT, enhancing responses with detailed business info. These panels appear when users click on business names and seem to mirror Google Business Profiles. Updates to business profiles reflect quickly in ChatGPT, suggesting dynamic data sourcing from first and third-party inputs. This feature is newly introduced and accessible across various business verticals.
Optimixed’s Overview: Enhancing Local Search Experience Through ChatGPT’s New Knowledge Panels
Introduction to ChatGPT’s Local Knowledge Panels
OpenAI has introduced a significant update to ChatGPT by adding local knowledge panels on the interface. These panels provide enriched, contextual local business information when users interact with specific company names during their queries.
How the Feature Works
- Local panels appear on the right side of the ChatGPT results after clicking a business name link or map location.
- The information is dynamically generated using a blend of first and third-party data sources.
- The feature does not trigger automatically on branded queries but requires direct interaction with business listings.
Relationship with Google Business Profiles
Insights from industry experts reveal that ChatGPT’s local panels closely mirror Google Business Profiles (GBP). Changes made within GBP URLs update instantly in ChatGPT’s local panels, indicating a strong data synchronization mechanism.
Significance and Potential Impact
- Enhances user experience by offering quick, reliable local business details without leaving the chat interface.
- Supports multiple verticals, expanding the scope of accessible local knowledge.
- Represents a move towards integrating AI-driven conversational tools with real-time local business data.
