Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads MCC Channel Performance Reporting Rollout
Google Ads is gradually rolling out channel performance reporting to MCC (Manager) accounts, allowing advertisers to track how their Performance Max campaigns perform across various Google channels. This feature offers a campaign-level summary and data visualizations to better understand customer engagement and conversions. While it has been available to individual advertisers for some time, the MCC-level rollout is just beginning and not yet widespread.
Optimixed’s Overview: Enhanced Channel Insights Now Available for Google Ads MCC Accounts
What is Channel Performance Reporting in Google Ads MCC?
Channel performance reporting provides advertisers managing multiple accounts through MCCs with a comprehensive view of how their Performance Max campaigns are performing across Google’s full inventory of channels. This tool enables advertisers to:
- Analyze campaign performance at the MCC level, consolidating insights across numerous client accounts.
- Visualize data to identify which channels are driving the most engagement and conversions.
- Make informed decisions to optimize budget allocation and campaign strategies based on channel effectiveness.
Current Status of the Rollout
Although channel performance reporting has been accessible to individual Google Ads advertisers for over a year, its availability at the MCC level is a recent development. Early reports from users like Mike Ryan indicate that the feature is beginning to appear on some MCC accounts, suggesting Google is gradually expanding access to this enhanced reporting tool. However, the rollout remains limited and is not yet visible to all advertisers managing multiple accounts.
Benefits for Advertisers Using MCCs
- Streamlined reporting: MCC-level channel performance provides a unified dashboard to monitor campaigns across clients.
- Improved optimization: By understanding channel contributions, advertisers can better tailor campaign strategies for maximum ROI.
- Time savings: Reduced need to aggregate data manually from multiple accounts, enhancing efficiency in campaign management.
