Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s New Help Page for Business Profile Review Requests
Google has introduced a help page detailing how businesses can use review request links and QR codes to gather authentic customer feedback. Businesses are encouraged to share these links via receipts, emails, chats, or in-store displays to increase genuine reviews. Incentivizing reviews is strictly forbidden to maintain trust and comply with Google’s policies. This update complements the existing feature launched earlier in March.
Optimixed’s Overview: Enhancing Customer Engagement with Google’s Review Link and QR Code Features
Streamlining Customer Feedback Collection
Google’s recent addition of a dedicated help page simplifies the process for businesses to leverage their Business Profile to solicit reviews. This tool allows companies to generate a shareable link or a QR code that customers can use to quickly leave feedback.
Best Practices for Sharing Review Requests
- Include the review link or QR code on printed receipts.
- Add the request to thank you emails following transactions.
- Display the QR code prominently in physical store locations.
- Incorporate the link at the end of chat interactions with customers.
Maintaining Authenticity and Compliance
Google emphasizes that all reviews must reflect genuine customer experiences. Offering rewards or incentives in exchange for reviews violates Google’s policies and can lead to account penalties. This ensures the integrity of feedback on Google Maps and Business Profiles.
How to Access and Use the Review Tools
- Navigate to your Business Profile and select the option to Read Reviews or Get more reviews.
- Copy the review link directly for sharing or download the QR code by right-clicking on it and saving the image.
These features, originally rolled out in March, are now supported by comprehensive guidance to help businesses optimize customer engagement and improve their online reputation.
