Source: Google Search Central Blog. Read the original article
TL;DR Summary of Search Central Live Deep Dive 2025: Connecting the Asia-Pacific SEO Community
Search Central Live (SCL) 2025 successfully engaged the Asia-Pacific SEO community with in-depth, practical events across Bangkok, Hong Kong, and Tokyo. The introduction of the Deep Dive format offered valuable insights into SEO myths, technical challenges, and AI integration. Community participation was remarkable, featuring lightning talks, poster sessions, and interactive networking activities. Looking ahead, SCL plans to expand its workshops and speaker lineup in 2026 to further empower SEO professionals.
Optimixed’s Overview: Enhancing SEO Expertise Through Regional Engagement and Innovation
Comprehensive Regional SEO Events Foster Knowledge Sharing and Networking
In the latter half of 2025, Search Central Live made significant strides in uniting SEO professionals across Asia-Pacific through dynamic events held in Bangkok, Hong Kong, and Tokyo. The team responded to community feedback by launching the Deep Dive format, prioritizing detailed content, practical tips, and extended discussions.
Event Highlights and Community Impact
- Bangkok: The inaugural Deep Dive pilot attracted over 2,500 interested participants with nearly perfect satisfaction rates. Attendees enjoyed SEO mythbusting sessions and innovative networking like the “Human Bingo” and “Tower of Crawling & Indexing” board game.
- Hong Kong: Marking SCL’s first event in the city, it focused on internationalization and localization challenges, crucial for Greater China’s cross-border SEO strategies. The event boasted an 86% attendance rate and robust Q&A engagement.
- Tokyo: Known for its unique web ecosystem, Tokyo’s event featured highly technical discussions on JavaScript rendering and indexing. Community voices shined through 13 lightning talks on diverse SEO topics, achieving a 92% show-up rate without ticket requirements.
Key Learnings and Future Directions
The 2025 events underscored several important trends and needs within the SEO community:
- AI Integration: Emerging tools like Gemini and AI content generation remain top concerns, with attendees seeking clarity on practical usage.
- Community Building: Networking opportunities proved as valuable as educational sessions, fostering collaboration among SEOs, developers, and marketers.
- Localized Strategies: Attendees emphasized the importance of market-specific examples and data to tailor SEO approaches effectively.
Looking forward to 2026, Search Central Live aims to expand its reach with more workshops, deeper content, and increased community involvement, continuing to support SEO professionals in navigating evolving challenges and technologies.
