AI Visibility Reporting Coming To Google Search Console?

02/02/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s Potential AI Visibility Reporting in Search Console

John Mueller hinted that Google Search Console might introduce AI visibility reporting, but nothing is confirmed yet. He emphasized that online features and decisions are rarely permanent, leaving room for future changes. Currently, AI search data is combined with regular web search metrics, similar to Bing’s approach. While an AI-specific report could appear, it likely won’t include detailed click-through data.

Optimixed’s Overview: The Future of AI Reporting in Google Search Console

John Mueller’s Insight on AI Reporting Integration

John Mueller, a key figure at Google, addressed questions about the potential addition of AI-related insights in Google Search Console. Although he clarified that no official announcement has been made, his comments suggest that Google remains open to evolving its reporting tools to better reflect the growing impact of AI in search.

Current State of AI Data in Search Console and Bing Webmaster Tools

  • At present, Google aggregates AI search features data within the general web search metrics in Search Console.
  • Bing has begun testing an AI performance report in its Webmaster Tools, offering increased visibility but no click data.
  • Both platforms avoid disclosing detailed click-through rates specific to AI-driven search features.

What This Means for SEOs and Webmasters

SEOs have expressed interest in separate AI reporting to better understand AI’s impact on search performance. While the introduction of dedicated AI visibility reports in Search Console is possible, expectations should be tempered regarding the availability of granular user interaction data such as click-through rates. The dynamic nature of search tools means these features may evolve, but permanence is unlikely.