Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google AdSense Introduces New Browser, Hosting App, and OS Metrics
Google AdSense is rolling out new detailed reporting metrics including Browser breakdown, Hosting App breakdown, and Operating system breakdown to help publishers better analyze their ad traffic. These metrics categorize traffic sources by browser type, hosting app environment, and operating system. The new data is available for reports starting from December 3, 2025, offering deeper insights into user platforms and behaviors.
Optimixed’s Overview: Enhanced Google AdSense Reporting Features for Improved Traffic Insights
New Metrics Added to AdSense Reports
Google AdSense has introduced additional breakdown metrics within its reporting console to provide publishers with more granular data on where and how their ads are viewed. These new categories enable better understanding of traffic composition and user environments.
Details of the New Metrics
- Browser Breakdown: Identifies the browsers (e.g., Google Chrome, Safari, Firefox, Others) used by visitors viewing ads, helping publishers optimize for their audience’s preferred browsers.
- Hosting App Breakdown: Differentiates traffic based on whether it originates from a webview or a non-webview source, providing insight into the context in which ads appear.
- Operating System Breakdown: Categorizes ad views by operating systems such as Android, Windows, iOS, Linux/Unix, MacOS, and others, allowing publishers to tailor strategies for dominant platforms.
Availability and Impact
These enhanced reporting features apply to AdSense reports dated December 3, 2025, and onward. By leveraging these insights, publishers can refine their ad strategies, improve targeting, and potentially increase revenue by understanding the technical characteristics of their audience more effectively.
